Crescendo Corporation is controlled by the Gooi brothers of plantation group Kim Loong Resources Berhad

November 04, 2022


Crescendo Corporation Berhad (“Crescendo") Group's core business is Property Development & Construction. It has a total development landbank of approximately 2,700 acres in Johor Bahru. The current main development projects are Bandar Cemerlang, Desa Cemerlang, Taman Perindustrian Cemerlang and Taman Dato’ Chellam. Low cost and affording housing properties form the largest part of its projects (67%) with Commercial/industrial forming the others. The Group is also involved in the manufacturing and trading of building materials, education and management services. For FYE 31 Jan 2022 Crescendo reported a turnover of RM217.1 million and pre-tax profit of RM33.84 million.

Crescendo is majority owned by the Gooi brothers of listed plantation group Kim Loong Resources Berhad ( Kim Loong). Kim Loong was established by Gooi Seong Lim ( Executive Chairman) and his three brothers, Gooi Seong Heen, 71 (Managing Director), Gooi Seong Chneh, 67, (ED) and Gooi Seong Gum, 66 (ED). All four are engineers. Its turnover for FYE 31 Jan 2022 was RM1.7 billion and pre-tax profit surpassed for the first time the RM200 million mark at RM210.33 million. The Gooi brothers have been in the plantation industry for more than 30 years and are relatively low profile. 

There are two New Gen who are alternate Directors to their fathers in Crescendo. 
Gooi Khai Shin, 33, is Alternate Director to Gooi Seong Lim (Chairman/MD) since 31 March 2016. He graduated with a Master’s degree in Chemistry from the University of Edinburgh in year 2012 and joined the family business thereafter.  He is currently the Project Director of Crescendo.  

Gooi Chuen Howe, 38, is Alternate Director to Gooi Seong Heen (ED of Crescendo and MD of Kim Loong) since 31 March 2016. He holds a Master of Business Administration from London Business School and a Master of Science degree in Applied Finance from the Singapore Management University. Before joining the family run business in 2016, Chuen Howe was an investment manager with Primevest Holdings Private Limited. He is currently the Marketing & Mill Director of Kim Loong. 


  1. Crescendo Corporation Berhad. 2022 Annual Report.
  2. Kim Loong Resources Berhad. 2022 Annual Report.