Er Hock Lai looks back at 42 years with pride at Seng Fong's growth

February 01, 2025

FYE 2024 REVENUE RM1.14B, PRE-TAX PROFIT RM74.8M

Er Hock Lai, 69, has 42 years experience in the rubber trading and processing industry. He started working in the family trading firm (Chop Hock Guan)  in his teens after his LCE from Sekolah Menengah Kebangsaan Sri Muar in 1971. His  job was to purchase raw natural rubber from smallholders and distribute them to rubber processing factories. in June 1986 he and his brothers founded Kilang Getah Hock Guan to engage in rubber processing business. In July 1989 they acquired Seng Fong Trading Sdn Bhd (SFT)  which had an export licence to trade in various grades of natural rubber. In May 1996 land in Germas was acquired and Factory 1 (128,000 sq ft) was constructed nto produce SMR Grade block rubber. Factory 2 (101,000 sq ft) was built in 2005. In 2008 Factory 3 was completed. Seng Fong Holdings Berhad (SF) was listed on the Main Market of Bursa Malaysia on 7 July 2022. It was a big achievement for Hock Lai to take a small rubber trading firm to listing on the local bourse. Another feather to his cap was achieved when SF crossed the billion Ringgit mark in revenue for FYE 30 June 2024 and reported pre-tax profit of RM74.8 million. 

Hock Lai is mentoring his sons to take charge of the growing business of SF. Er Tzer Nam, 47, is Executive Director . He  obtained his Bachelor of Business Administration from the University of Central Oklahoma, U.S.A in 2000. He has a certificate in Internal Quality Auditing to ISO 9001 issued by Inter Technology Link Consultants obtained in June 2001 where he learnt to assess the effectiveness of the quality management system in the organisation. Tzer Nam is a board member of Malaysian Rubber Exchange since 12 December 2022.

Er Chen Aik, 45, is Senior Manager for Purchasing in SF. He leads a team to purchase cup lumps and synthetic rubbers for SF Group.  He completed his Sijil Pelajaran Malaysia (“SPM”) in 1998 from Sekolah Menengah Kebangsaan St. Andrew, Muar and joined the family business under the mentorship of his father. 

E Tak Bin, 75, is the brother of Hock Lai.  He has 48 years of experience in the rubber industry and has mostly dealt with sourcing of cup lump and semi-processed rubber. His experience has honed his skills in identifying dry rubber content of cup lump through visual assessment, ensuring the quality of rubber purchased is controlled. He currently oversees the purchase of raw material for SF Group.

ACKNOWLEDGEMENTS

  1. The Star. 1 June 2024. https://www.thestar.com.my/business/business-news/2024/06/01/seng-fongs-growth-spurt-to-continue-with-rising-number-of-evs
  2. Seng Fong Holdings Berhad. 2024 Annual Report. https://disclosure.bursamalaysia.com/FileAccess/apbursaweb/download?id=237321&name=EA_DS_ATTACHMENTS
  3. The CEO. Anne Majumdar. https://digitalmag.theceomagazine.com/er-hock-lai/?r=asia
  4. The Edge Malaysia. 26 April 2022. Izzul Ikram. https://theedgemalaysia.com/article/rubber-firm-seng-fong-gets-scs-nod-main-market-listing