Tan Li Shan
How Big is eSports?
This book covers the eSports phenomenon ( League of Legends ranking at the top) from its computer gaming genesis to its likely inclusion in the Olympic Games in 2024 in Paris. The global video games market crossed US$100 billion in 2017. In 2018 Facebook had 2 billion active users, WhatsApp 1.3 billion, Instagram 1 billion, WeChat 1 billion and Uber exceeded 4 billion rides. What is the common denominator?
The internet, social media and the millennials, 1.8 billion of them. Millennials are the most digitally connected people on earth. Sixty percent live in Asia. Find out more about them in this book and see how through social media and smartphones they are changing the world rapidly. Streetwear is now embraced by iconic luxury brands like Louis Vuitton, Gucci, Prada, Adidas and Nike. The beauty industry is rocketed by social influencers. Esports has exploded and the gig economy is here to stay.