Taco Bell comes to Malaysia
April 21, 2021
US based Taco Bell, Mexican inspired American fast food chain, has opened its first franchised outlet in Malaysia at Cottage Walk Cyberjaya. The man behind the franchise operator for Taco Bell Malaysia and Singapore is Harris Beh, former Group CEO of KFC Holdings. Harris has over 45 years in executive management in QSR, casual restaurant chains, convenience stores, food & beverage manufacturing, integrated poultry operations and confectioneries. Harris was appointed to the Yum! Brands Franchise Partner Advisory Council during his tenure with KFC Holdings.
Yum! Brands, Inc, based in Louisville, Kentucky USA, is the owner of the restaurant brands, Taco Bell, KFC and Pizza Hut. It has over 50,000 restaurants in more than 150 countries. It has also added to its portfolio of brands, The Habit Burger Grill, a fast-casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. Yum! Brands was created as an entity when PepsiCo spun off KFC, Pizza Hut and Taco Bell in 1997 to Yum! Brands. An arrangement was made that Pepsi cola would be a staple drink to be offered in all outlets of Taco Bell, KFC and Pizza Hut. Taco Bell has more than 350 franchise organisations which operate 7000 restaurants worldwide. Taco Bell was founded by Glen Bell who opened the first Taco Bell restaurant in 1962 in Downey, California.
- Yum! https://www.yum.com/wps/portal/yumbrands/Yumbrands/company
- Business Today. 3 April 2021. https://www.businesstoday.com.my/2021/04/03/taco-bell-opens-first-branch-in-cyberjaya/
- The Malay Mail. 31 March 2021. Here’s a preview of Taco Bell Malaysia’s first restaurant (VIDEO). https://www.malaymail.com/news/eat-drink/2021/03/31/heres-a-preview-of-taco-bell-malaysias-first-restaurant-video/1962652
- About Us. Our History. Taco Bell. https://tacobell.com.my/category/snacks/
- FMT. Free Malaysia Today. 2 April 2021. Reena Sekaran. https://www.freemalaysiatoday.com/category/leisure/2021/04/02/malaysias-first-taco-bell-opens-for-dining-today/#:~:text=But%20fret%20no%20more%2C%20Malaysians,today%20on%20April%202%2C%202021.&text=%E2%80%9CWe%20are%20excited%20to%20finally,Taco%20Bell%20outlet%20in%20Cyberjaya.
- Harris Beh. Linkedin. https://my.linkedin.com/in/harrisbeh