7-Eleven facing increased competition
7-Eleven Malaysia is the pioneer and the largest 24-hour convenience store (c-store) operator in this country. It has 2,240 stores nation wide. The American 7-Eleven franchise is held by Berjaya Retail berhad which is part of billionaire Tan Sri Dato' Seri Vincent Tan Chee Yioun's Berjaya Corporation Group. His son, Tan U-Ming, 32, is an Executive Director of listed 7-Eleven Malaysia Holdings Berhad. 7-Eleven stores in Malaysia not only offer foods and beverages but is a service centre for bill payment, sale of mobile phone reload cards, IDD/STD, Touch n Go reload, MOL Pay, etc. In 2009, 7-Eleven introduced freshly brewed coffee and packaged fresh Halal food and bakery items and it was a hit.
With Japan's FamilyMart c-stores growing in popularity (160 stores and expanding) and MyNews.com sprucing up its stores and expanding its services to compete (more than 410 outlets), 7-Eleven is bracing for increased competition in the local scene.